Nov 7, 2011 Posted by Chaela Sumner

DEMA Show 2011 Day 4 Coverage

Here is a summary of what we saw on day four of the 2011 DEMA Show in Orlando, Florida. We spoke at length with Elaine Kwee, founder of DiVo, a non-profit environmental organization based in Australia whose aim is to bring more recreational divers to active marine conservation/research participation. Elaine strives to make a difference with the DiVo Voluntourism program, which brings recreational divers... read more

May 19, 2011 Posted by John McKenzie

Could ScubaLab’s split personality create confusion for divers?

A recent change in web strategy by Bonnier Corporation and their Scuba Diving and Sport Diver magazines, has some divers confused about what has become of the trusted brand ScubaLab. For years, divers reading Scuba Diving magazine have depended on reviews from ScubaLab to help them in choosing products. But in the past year we started to notice that the new websites for both magazines were hosting slickly... read more

Jan 25, 2011 Posted by John McKenzie

Scuba Diving Mag Goes Pay to Play – Beats New York Times

Notice anything different about Scuba Diving magazine’s website? Even before the most recent round of news stories reporting that consumers are willing to pay for their online news, Scuba Diving magazine had already made the switch to pay to play. Remember their old site? It was a pleasing and professionally designed web site filled with easy access to all current and past articles found in the printed... read more

Jan 8, 2011 Posted by John McKenzie

BC Canada Diving Finally Get its Due–Top in North America.

To add another reason why tropical and wetsuit-only divers should feel left out and envious of their drysuit donning buddies, Scuba Diving magazine’s Top 100 readers choice 2011 article, in the category for North America, gives Canada/British Columbia number one in the following categories: overall rating of diving, wall diving, marine life and value for diving dollar and number two for... read more

Dec 18, 2008 Posted by John McKenzie

Scuba Diving Magazine has new owners.

The same folks that bring you PADI’s Sport Diver magazine and The Undersea Journal have just acquired Scuba Diving Magazine from F+W Media, Inc. F+W like most media companies, is moving away from print media and towards integrated media. The significant online presence of ScubaDiving.com, one of the largest in the diving industry, also helps the new owners, Bonnier Corp leap forward in their ability... read more