Apr 10, 2013 Posted by John McKenzie

Infinite Scuba Virtual Diving; Our DEMA 2012 best in show

We first saw Cascade Foundry’s (CGF) Infinite Scuba™ reality based scuba game at the most recent DEMA Show, the Dive Equipment and Marketing Association trade show. We found it so compelling we gave it our “Best in Show” award. To be a ScubaGadget best in show winner a product must have the potential to provoke a fundamental change that ripples throughout the dive industry. Not only did we... read more

Apr 4, 2012 Posted by Scott Boyd

Sidemount Diving Configuration – No longer just for tech divers.

by Scott Boyd, Sidemount diving has become very popular with main stream divers of late. It has moved from the realm of the “crazy exploration cave diver” crowd to a configuration that has many benefits for both open water and technical divers. Originally designed to allow cave and sump divers to pass through really small restrictions, the system has become widely accepted and many dive equipment... read more

Dec 2, 2011 Posted by John McKenzie

DEMA Show 2011 Show Summary and Industry Trends

Here we offer our summary of the show, the trends we noticed and will be watching in the coming year. And, because we cannot be everywhere, we offer links to others fine coverage of the show. Summary Most we interviewed thought the seminars were great this year. Many commented that they were best ever. On the other hand, despite the attendance numbers being close to previous years, most vendors said they... read more

May 6, 2011 Posted by John McKenzie

PADI Hires Marathon Projects to Manage Their Brand.

Although commonly known by the misnomer “Put Another Dollar In,” PADI (Professional Association of Diving Instructors) officials insist that the company’s new licensing program is not merely intended to increase its already considerable control over the diving market. Through the agreement, PADI will lease its trademark and logo to the New Jersey-based corporate licensing firm Marathon Projects for a... read more

Jul 2, 2009 Posted by John McKenzie

We didn't even know they were dating – two scuba partnerships

Couple #1 Zeagle Systems of Zephyrhills, Florida, mostly know for their fine line of very customizable BCDs recently acquired Pinnacle Aquatics of Livermore, CA, known for their line of very well constructed wet and drysuits (many with Merino wool linings). Current dealers for either will now have an easier path to carrying the other brand. Harry Truitt, owner of Lighhouse Diving in Seattle said he has... read more