Nov 21, 2010 Posted by John McKenzie

DEMA show 2010–Trend spotting

At this years DEMA show, besides being aware that the participants and vendors seemed more upbeat and excited about their branch of the scuba business this year, we noticed the follow trends: While many vendors had something new and often interesting to show us, the new products booth did not have as many products that made us want to run right to that booth for a look. There also seemed to be more... read more

Nov 20, 2010 Posted by John McKenzie

DEMA SHOW UPDATE–LIVE–Day 3 (late night posting)

We had a long conversation with maker of Divers DLyte .  Divers DLyte is a nutritional drink specifically formulated for the diver. Based on the ingredients, the formula appears to be well thought out to address the needs of divers. We will be investigating further and contacting DAN doctors for comments. We met with the director and executive director to finalize our upcoming article on the new... read more

Nov 18, 2010 Posted by Chaela Sumner

DEMA SHOW UPDATE – LIVE – Day 2

We’ve all read stories of distressed divers who find themselves far away from the dive boat upon ascent.  Today we got "the scoop" from Nautilus Lifeline Marine Radio inventor Captain Michael M. Lever, on this device, available through D.A.N.   Carry the device with you on every dive and never be left alone in the water.  Simply press and hold the "red button"... read more

Nov 13, 2010 Posted by John McKenzie

DEMA SHOW 2010 – ScubaGadget Live Coverage Starts Wednesday, November 17, 2010

It’s time again for the grand DEMA show (Dive Equipment & Marketing Association). It is the CES of the dive world when the industry shows off the new exciting products and determines what you’ll see in your local dive shop. It is a dive gear geeks heaven. ScubaGadget will have all the coverage LIVE from the show floor via ScubaGadget, Twitter @scubaGadget, our Facebook page, and YouTube. We will... read more

Nov 13, 2010 Posted by John McKenzie

DUI has 10 new products 2010 (DEMA SHOW 2010)

For a while DUI (Diving Unlimited International) seemed to be lagging behind in some competitors in exciting innovation. But their fire may be returning to more than their red and yellow optional flame accents for DUI suits. This week DUI announced a campaign called “10 in ‘11” with the goal of bringing 10 “exciting” new products to divers in 2011. All will be revealed and we will get the inside... read more