Dec 2, 2011 Posted by John McKenzie

DEMA Show 2011 Show Summary and Industry Trends

Here we offer our summary of the show, the trends we noticed and will be watching in the coming year. And, because we cannot be everywhere, we offer links to others fine coverage of the show. Summary Most we interviewed thought the seminars were great this year. Many commented that they were best ever. On the other hand, despite the attendance numbers being close to previous years, most vendors said they... read more

Nov 4, 2011 Posted by Chaela Sumner

DEMA Show 2011 Day 2 Coverage

Here is a summary of what we saw on day two of the 2011 DEMA Show in Orlando, Florida. We will have end of day coverage throughout the show as well as live tweets and facebook posts during the day. Notes from Booths we visited today: Spoke with the people at the COARE (Center for Oceanic Awareness, Research, and Education) booth. COARE seeks to enlighten people, young and old, to the plight of the oceans,... read more

Nov 3, 2011 Posted by John McKenzie

DEMA 2011 – DAY 1 Coverage summary

Here is a summary of what we saw on day one of the 2011 DEMA Show in Orlando, Florida. We will have end of day coverage throughout the show as well as live tweets and facebook posts during the day. NEW PRODUCTS: The following are some of the interesting products we saw in the in DEMA Show New Products display area. Cetatek Aquabionic Fins water adapting fins (booth 2471) Web Deploying SMB (booth... read more

Oct 31, 2011 Posted by Chaela Sumner

Whites Thermal Fusion Undergarment: Genius Innovation Combines Warmth with Flexibility

It is not just hype! When we saw the teaser for a “game changer” new product coming November 1st from Whites Drysuit company, we were skeptical. What could they do that would warrant that oft used tagline? In fact, since our first dive in a Whites Fusion Drysuit, we wondered how they could design an undergarment to handle the extremes of cold water diving, but not inhibit the Fusion drysuits’... read more

Apr 19, 2011 Posted by John McKenzie

BARE has been purchased by Huish Outdoors

BARE sports (dba of Fitzwright Company, Ltd. of Surrey, BC, Canada), one the North America’s largest manufacturers of drysuits, wetsuits and survival suits, has been acquired from SUUNTO by Huish Outdoors. Huish Outdoors according to the press release is “an emerging United States company in the outdoor sports industry.” They are also said to be, “building a portfolio of outdoor products... read more