Fusion fever spreading worldwide with a ScubaPro/Whites licensing agreement. And other Whites news.
Retailers and divers are no longer just looking at the innovative Whites Fusion drysuit (see other Fusion articles
) saying “what’s that?” Now they are saying I “want one.” Ron Ault, of HoodSport n’ Dive in Washington state, told us that nearly everyone that demos a Fusion suit buys one.
This demand has created a “happy problem” for Whites. While Whites has its own agents outside the US to sell the Whites Fusion, they do not have any where near the international infrastructure of a company like ScubaPro. Due to the increased international demand for Fusion suits, Whites has set up a licensing agreement with ScubaPro to distribute its own, ScubaPro Fusion in Europe and the Asia Pacific regions. The ScubaPro Fusions are still manufactured by Whites. The ScubaPro distibution does not include the Americas where Whites will be the name on Fusions.
In other Fusion news:
We hope to have more news and a live review on the new Fusion Bullet skin show at the recent DEMA show and coming this month.
Also Whites has reinvented their website using the a web 2.0 model which focuses on constant customer interaction and feedback (http://whitesdiving.com/). It is rare to see any company in the dive industry that “gets the web” as much they have. Whites new web strategy mimics that some of the most successful companies in the tech industry. Essentially this model creates a conversation with customers which drives the company to innovate in directions that most accurately serve the needs of its customers.